Why I Believe The News & Messenger failed
Today was the last day The News & Messenger (Manassas, VA) published a newspaper. I worked as a staff photographer at the N&M from November 2008 until I left to freelance back in March of 2012. Before that, I was a part-time photo intern at The Potomac News (which eventually merged with the Manassas Journal-Messenger to create the N&M) from June to December of 2006. Before that I was a 10 year-old paperboy for The Potomac News, which was then a M-F afternoon paper. I can only speak from 7 years experience. But what I see is this: the biggest reason The News & Messenger closed is that those in charge were trying to fill the paper with “hyperlocal” news, when the vast majority of the county population were increasingly disinterested. While I was a staff photographer at the N&M, we received a bunch of demographic data from a company about who lived in the county, where they were from, what they preferre...